mobile devices such as PRADA phone and Secret phone were recognized as so called 'Awesome design' by customers as how Apple's fans think iPhone nowadays
However the market and trends have been dramatically changed. The market's main products that most customers want to purchase has been moved from Feature phone to Smart phone. Not like the past, the market share in the Smartphone market is cruci
1. Description of product category.
Our team's product category is vegetable. We choose vegetable because healthy foods are popular these days and ingest of vegetable is trend. But vegetable's distribution is complicated and vegetable is vulnerable to kinds of germs, many vegetable retailers are wasting their products. So, our team wanted to create a new channel of vegetable that is better for
America’s largest online retailer
CEO & Founder Jeff Bezos
Headquartered in Seattle, Washington, USA
Amazon employs more than 31,200 around the world
Has established saparate websites in Canada, China, France, Germany, Japan, and United Kingdom
1994 : Jeff Bezos founded Amazon.com
1995 : Launched Amazon.com Inc. on web
1997 : Added CDs & Movies to the website
1998 : Added some new item
purchase.
Many e-tailers, in fact, are averaging more than $100 to acquire a new customer, and some are spending upwards of $500. If a merchant is selling high-ticket, high-margin items, or if it can be sure of a steady stream of repeat purchases, those costs may make economic sense. But for most, they’re suicidal- their average customer acquisition cost is higher than the average lifetime va
2.2 INTERNAL ANALYSIS - Corporate Value-Chain (primary activitiesPrimary Activities)
2.2.1 INBOUND LOGISTICS
Rigorous Suppliers Selecting And Local Purchasing
In purchasing aspect, Nokia completely controls the quality through rigorous suppliers selecting. All of Nokia mobile phone manufacturing bases in worldwide use of Nokia’s global purchasing system and CQTM, which is global organizat
Shipments will rise to 544.7 million in 2015. This means that 30.5 percent of all cell phones shipped in 2015 will have the capability to conduct mobile commerce using NFC technology.
NFC promises to revolutionize the way consumers pay for goods and services by allowing them to use their cell phones to make purchases. With NFC, consumers can pay their bus fare, buy a plane ticket or make an ATM/
mobile app purchase (Kim Heewoong., 2011).
Also, as the factors associated with organism, we try to consider cognitive aspects about the nature of apps and social impact (acceptance of negative reviews). However, there could the difference between acceptance and resistance to cognitive aspects depending on the personal characteristics of the app, so we research model considering factors related
mobile price comparison, I am now going to order the product from the Internet using a PC?’ is also concluded that there are no significant results.
But the 2nd item ‘I would rather buy the product from the mobile Internet than in the shop’ was concluded that there was significant mean difference. As you can see the table, the conclusion verified the difference between the cheap and expens
of consumer group is Profits of consumer group.
For producer, large consumer group is attractive.
For purchaser, they can use more databases and better products.
Mutual supplementary effects
of two products changes scale of each consumer group of product.
For example, App and Smart-phone are mutual supplementary. If Smart-phone market grows, App market also would grow.
1. 소셜커머스란?
소셜커머스는 최근 이슈화 된 전문용어로서 디지털 트렌드인 “소셜미디어”와 “e-커머스”의 융합에서 유래된 단어이다. IBM은 소셜커머스를 “포럼, 커뮤니티와 더불어 별점, 리뷰, 블로그, 마이크로 블로그 등을 통하여 소비자들의 적극적 참여를 유도하고 보여줌으로써 소비자